CBS is one of Denmark's leading business schools. In 2024, we helped their continuing education department execute on a new strategic direction, 'Life Long Learning'. The project centered on rethinking how the university engages with its students - not just as course participants, but as lifelong partners in their professional development.

My role was UX and Content Lead - from strategic concept to execution. I developed a concept for the full customer journey, together with a digital strategy for how to turn students into lifelong partners who see themselves in continuing education throughout their careers. I then led the execution of this strategy by shaping a concept for their new website and content across their many different continuing education programmes.