The University of Copenhagen wanted to make continuing and professional education more accessible and inspire more people to invest in lifelong learning. Together, we developed a new digital strategy focused on increasing awareness, improving discoverability, and supporting users across the entire decision-making journey.

My role was to lead the digital strategy, defining how UX, AI, and content could work together to create a more intuitive and personalised experience. I developed detailed customer journeys across all continuing education offerings, designed the new digital experience, and explored how AI can simplify navigation, surface relevant programmes, and help users find the right educational path.

Through user research, strategic workshops, and iterative design, we created a scalable digital foundation that aligns user needs with the university’s ambition to increase enrolment and make lifelong learning more accessible.