Sexlinien is Denmark’s leading platform for anonymous advice on sex, relationships, and sexual health. Together with Sex & Samfund, we developed a new UX concept that makes trusted guidance easier to find, understand, and act on.

As Lead UX Designer, I was responsible for the overall UX vision, strategic consulting, information architecture, content strategy, and interaction design. We designed a complete design system and advised on the evolution of the Sexlinien brandcreating a visual identity that feels more relevant and approachable for 15–25-year-olds while maintaining a clear connection to the parent brand, Sex & Samfund.

We also developed an open-source emoji library to support a playful, recognisable visual language across the platform, campaigns, and future communication.